Ads served - an advertisement returned by the server to a user. This occurs each time a user accesses the content of a page with the displayed advertisement.

Anchor Text - The often underlined blue part of the text that takes you to a different place when you click. Your keywords should be in the anchor text when you have someone else linking to you.

Animated GIF - an animation created by combining multiple GIF images in one file. The resultant multiple images, displayed one after another, give the appearance of movement.

Auditor - third-party site traffic auditing that provides a complete summary of a Web site's activity.

Badge Ad - a smaller sized graphic advertising option available as sponsorships (exclusive placement) targeted or run-of-site. Badge ads are 120 pixels wide x 60 pixels high. Maximum file size is 4K on the first file download.

Banner Ad - a color graphic banner advertisement that is 468 pixels wide x 60 pixels high. Maximum file size is 15K on the first file download.

Blog - Short for Weblog. Sort of like an online diary for the world to read - but can also invite comments. Setup a free one at blogger.com.

Browser - a program on a users computer that enables the user to navigate the web. Microsoft's Internet Explorer and Netscape Navigator are both browsers.

Bundles - grouped product or services.

Cache - a file, usually located on a server, which stores web pages for later display in a browser. This process speeds browser delivery time when accessing the same information from the same source.

Classifieds - Classifieds offer nationwide classified advertising. Features include a broad range of useful categories, from vehicles to computers to real estate, and lots more.

Click-Through - the process of when a user clicks on a linked, usually a web site, advertisement. Click-Throughs are commonly used to measure an advertisement's traffic activity.

Consumer Guide - the Consumer Guide features product information, ratings, reviews, and recommendations for over 100 consumer product categories, including the complete 2000 Automotive Buying Guide plus integrated links into the Yellow Pages and Classified Ads.

Conversion - Causing visitors to take action (buy, subscribe, click, etc)

Creative - the artwork or advertisement; a banner ad image is a creative.

CSS - Cascading Style Sheets: a way to define a default font, color, etc. for your text and your tags.

Enhanced Creative - the number of exposures an advertisement is presented to a user.

Frequency - the number of exposures an advertisement is presented to a user.

GIF - a GIF (Graphic Interchange Format) is a file compression format used for images; one of the most common formats for web sites.

H1 Tag - Used to emphasize important text. Your keywords should have this heading.

Hits - a server side event triggered by a user's actions on a web page. (Although hits can be used to measure traffic activity on a web site, they are not the most reliable gauge as one page with five graphic elements will register six hits when viewed, while a page with no graphics will only register one hit.)

Hotlink - a link to web site; does not include placement in advertiser section.

HTML - Hyper Text Markup Language is the primary code that web pages, and some advertisements, are written in and the programming code that tells a browser how to show a webpage.

Hyperlink - text or graphics that links to another location or content within the same page.

Icons - These are the icons/logos that appear with the business listing that are linked to a URL of the advertiser's Website.

Image Map - image maps are graphic advertisements that have different click-through URLs depending on where the user clicks on the image.

Impression - an impression is when an advertisement is delivered to a web page, or when the ad delivery system calls the ad server to deliver the advertisement.

ISP - an Internet Service Provider is a source that provides access to the Internet.

Inventory - the amount of available ad space on a web site that can be delivered in a given time period.

JPEG - a JPEG (Joint Photographic Experts Group), or JPG, is a file compression format used for images; it is primarily used for photographs and images with numerous colors.

Keywords -  what users type when searching

Metatags -  Code in between the <head> tags of a webpage for search engines to read and use.

Meta Description Tag - Somewhat important for SEO, found in the HTML code and should follow the title tag. Users do not see this in their browser, but search engines often use this text and display it in their SERPS (results pages).
Meta Keyword Tag: Not as important as it used to be, found in the HTML code and should follow the description tag. Users do not see this in their browser and search engines used to use these works to rank sites, but most of them ignore them now in favor of words that display on the page or are used from incoming links.
Off Page Optimization: Things that can be done to sites other than yours to help yours rank better

On Page Optimization - Things you can do to your site to help it rank better

Online Service Provider - a service that provides web content for their customers. Lots of ISP's are also online service providers.

Rate Card - a list of products, packages, and pricing for a advertising service

Reciprocal Links - The idea of linking to someone else in return for them providing a link to you.

Rich Media - sometimes referred to as HTML media, rich media is a type of medium that uses more sophisticated solutions to produce more prominent and effective advertising. Example are: Image Maps, Shockwave/Flash, or Pop-Ups. Sometimes referred to as HTML banners because they HTML code.

ROS - Run of Site, an advertisement that runs throughout our search results, reaching a wider audience than a targeted banner. No targeting criteria is included in a ROS advertisement.

RSS -  Rich Site Source or Really Simple Syndication: Syndicated content (usually blogs or news feeds) that can show up on your site or be delivered to your newsreader. The benefit to having them on your site is that your site is always changing AND therefore, search engines will come back more often.

Search Engine - designed to help a user isolate desired information or resources by searching for keywords. The retrieval method used is usually a maintained index of web resources that can be built from specific resource lists or created by web wanderers, robots, spiders, crawlers and worms.

SEO - search engine optimization

SERPS - Search Engine Results Pages

SEM - A form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.

Shockwave/Flash - software that enables you experience interactive Websites.

Supersite - a three-page web site that includes a Display Ad and a Hotlink; Priority Placement in Advertiser Section ahead of Display Ads; Unique URL address; Ad placed in up to 5 related categories; Listing appears in one city; Created/fulfilled by a SP partner.

Targeting - delivering an advertisement to a particular page based on content matching or other criteria.

Text Link - text that is linked to another page or a section within a page.

Title Meta Tag - Very Important for SEO, found in the HTML code toward the top, represents the text that users see in the title bar of their browser:
<title>This is where your title goes</title>

Traffic - the amount of visitors to a particular page or web site.

URL - the Uniform Resource Locator is an unique identifying address for a location on the Internet.

View Source - A Command in your browser to let you see the HTML of the web page

Web Site - a location, a collection of WebPages, or URL, on the Internet.

Webpage - a single file that displays in your browser